Betsy Capes

Betsy Capes (CPCC) is the founder and president of Capes Coaching, NYC’s most reputable entertainment industry career coaching team.

After spending the first five years of her career casting and directing theatre, Betsy founded Capes Coaching in 2004 to give artists the practical strategies and tools to manage their careers. Since the company's inception, Betsy and her team have helped over 3,500 actors, artists, and creative professionals cultivate and sustain fulfilling careers in the entertainment industry.

Betsy received her coaching certification through the Coaching Training Institute, has a BFA from the University of Illinois, and has done postgraduate work in Drama Therapy at NYU. She is a member of the International Coaching Federation (ICF) and has been a guest speaker at New York University, The A.R.T. Institute at Harvard University, The New School, Brown University, The Atlantic Theater School, The Screen Actors Guild, Upright Citizen's Brigade (UCB), and Carnegie Hall. Betsy has spearheaded the creation of a variety of career-focused services for artists, namely the acclaimed Path Course curriculum, as well as the Artist Entrepreneurship Program at The New School for Drama. She has trained multiple coaches and instructors, and continues to personally teach and coach artists of all mediums.

Liza Dickinson

Liza Dickinson (CPC) is a Private Coach and Path Instructor for Capes Coaching.

Liza received her Coaching Certification from Coaching for Transformation, and her MFA from the Harvard/ART/MXAT Institute for Advanced Theater Studies.

As a coach, Liza is dedicated to connecting clients to their bodily intelligence and self-compassion, as a way to awaken organic growth and change. Liza worked as a professional actor, founded and ran a theater company, and juggled many a side hustle in NYC before being drawn to coaching. As a coach, she relies on the empathy, deep listening, imagination, and playfulness she has cultivated as an actor. Her experience as a spoken voice teacher gives her a unique ability to help clients tune-in to their bodily intuition and wisdom, unlocking possibilities, perspectives, and solutions not previously visible to them. Motherhood crystallized the importance of self-compassion for Liza, and she has become a spokeswoman for the freedom that can be found in healing from perfectionism.

Liza has a private coaching practice, collaborates with Capes Coaching, and teaches spoken voice as a Visiting Artist in Residence at Bard College.

Shana Lory

Shana Lory is a well-respected leader and facilitator in driving leadership development and change management. Shana began her career working in casting for the tv/film industry and came on as a Private Coach and Path Instructor with Capes Coaching in 2014, before transitioning to Executive Coaching. 

As a Facilitator and Executive Coach at Alpine Investors, she collaborated with executive leadership to institute programs to improve the company culture and ‘humanize’ best practices for all employees.  Previously, she was the Leadership Facilitator at Citibank, serving as a faculty member on the learning and development leadership team.  Prior to Citibank, Shana was the Strategic Planning Director at Hudson Rouge, R/GA, Renegade, Havas, Ogilvy, designing annual marketing plans to increase revenue and build brand awareness. 

As a skilled executive coach, Shana teaches critical soft skills and success-related attributes to leaders and teams.  She has served as mentor, advisor and coach to CEOs, providing advice on successfully managing internal and external change. Shana supports clients with identifying their path and purpose while articulating their skills and developing strategies to implement change.  She has proven success in developing innovative content for workshops as well as tools and resources that support learning.  Shana forges solid relationships and brings balance between creativity and analytical skills to address and resolve challenging issues.

Shana's cross-industry expertise is what makes her a critical member of the Capes Coaching team. Her approach is rooted in the core value system that drives our work with creative professionals and artists in the entertainment landscapes, and is enhanced by years of best practices in Executive Coaching.

Shana holds the following certifications: Professional Certified Coach (PCC), International Coach Federation; Agile Team Facilitation, International Consortium for Agile (ICAgile); Team Coaching, Team Coaching International; Communicating to Influence, Decker Communications; Coaching, Co-Active Training Institute.

Jodie Capes

Jodie Capes Fogler is the Co-Founder of Capes Coaching. In over a decade of helping Capes Coaching grow, she has essentially overseen every role for the company (client services, sales, marketing and more), creating a stable ground for Betsy and her team of coaches to do their best work for their clients. She is passionate about serving the artistic community and fulfilling the Capes Coaching mission of empowering each client to take control of their own careers. Jodie has also spearheaded the development of Capes’ Artists In Action Course for Universities, while helping the coaching team serve over 3,000 actors, artists and creative professionals worldwide.

Prior to Capes, Jodie worked in the admin side of the NYC’s award-winning theater company, Drama Dept. and as a personal assistant, supporting the careers of several high-profile actresses. She graduated from the Gallatin School at NYU, where her focus was Drama Therapy.